Miller Brewing Co./Shamrock Distributing: Sports Promotions |
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Miller Lite "Kicks Off" with the CardinalsShamrock Distributing Marketing Director, Randy Breen poses with two of the Cardinals Cheerleaders who helped to distribute Miller Lite's "Lite Beer Football Handbooks" to fans as they entered the stadium in order to provide promotional support of the NFL and Phoenix Cardinals.
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The Suns Come Out At NightShamrock Distributing Marketing Manager Randy Breen, Phoenix Suns coach Cotton Fitzsimmons, Suns' radio/tv play by play announcer Al McCoy, Max's owner Max Beyer, Shamrock Vice-Chairman of the Board Vern Carr, and Suns' star Forward Eddie Johnson get together after the taping of "the Cotton Express" TV program at Max's.
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Tour De LiteThe National Cycle League Celebrity Bike Race held in conjunction with Miller Lite's Tour De Lite Promotion featured members of the Phoenix Cardinals and Roadrunners to help raise funds for the Leukemia Society. Posing with the winning Phoenix Mustangs pro race team are Tim Metzer, (far left), of the Leukemia Society; Laura Shaeffer of The Point South Mountain Resort; and Shamrock Distributing Marketing Director, Randy Breen.
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